Bricks and Mortar stores now have the opportunity to level the playing field with their online only counterparts by using digital technology in store. Savvy retailers are finding new ways to offer more products way above what they can stock on-site. Whether it be different product combinations, colours or sizes etc. it is all now easily accessible to help engage customers instore and offer them a great shopping experience. The LCD monitors in either floor or kiosk format are key tools that can be loaded up with the retailer’s website, supplier’s product info, stock checkers, videos, adverts, upcoming sale items or events etc. All of which expand the stores portfolio and keep the customer instore longer giving the sales person vital additional time to really explore the needs and wants of the customer and the opportunity to offer advice, images of the chosen item and add-on items to really enhance the product and experience.
